Every real estate agent has AI now, how sellers spot real expertise
A homeowner recently asked me to review a listing presentation prepared by another real estate agent. It was impressive. The pricing analysis was organized, the marketing plan included video, social media and buyer targeting, and the language was polished throughout. A few years ago, a presentation
FirstTeam and Purlin on avoiding AI mistakes: ‘Some stuff actually creates more work’
FirstTeam Real Estate, a California powerhouse that reported $6.12 billion in 2025 volume across 5,978 transactions — good enough for national ranks of No. 34 and No. 67, respectively — has partnered with Purlin to deploy an artificial intelligence (AI)-powered operating system across the brokerage.
LPT Realty set to go public after parent files IPO paperwork
LPT Aperture Holdings, the parent company of LPT Realty and Aperture Global Real Estate, has confidentially submitted a draft registration statement to the Securities and Exchange Commission (SEC) for a proposed initial public offering (IPO) of its common stock, the company announced on Thursday. Th
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