How Compass used technology to chart its course to the top
In 2017, Kyle Talbott and his wife Karen Talbott, who make up the Corcoran-brokered Talbott Team, were considering a move to Compass, after talk about the then 5-year-old brokerage’s technology had caught their attention. “We had a preview of the system that Compass started putting together back the
Every real estate agent has AI now, how sellers spot real expertise
A homeowner recently asked me to review a listing presentation prepared by another real estate agent. It was impressive. The pricing analysis was organized, the marketing plan included video, social media and buyer targeting, and the language was polished throughout. A few years ago, a presentation
FirstTeam and Purlin on avoiding AI mistakes: ‘Some stuff actually creates more work’
FirstTeam Real Estate, a California powerhouse that reported $6.12 billion in 2025 volume across 5,978 transactions — good enough for national ranks of No. 34 and No. 67, respectively — has partnered with Purlin to deploy an artificial intelligence (AI)-powered operating system across the brokerage.
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